Mars Kaw initially had reservations about the opportunities of e-commerce. Her father had been in the building-supplies business, and following in her father’s footsteps, she had established Buildmate in 2010. For several years, she had been operating offline, putting her focus mostly on business-to-business transactions to grow her company.
It was only when she met a Lazada seller who achieved great success through the platform did she realize the gains it would bring. She had launched Buildmate on Lazada back in 2015, but had never considered it the primary means of expanding her business. That meeting, in her own words, had been eye-opening.
“Before, I thought of e-commerce as just a side business,” Ms. Kaw admitted. “That was my lightbulb moment, when I realized it was not just for the sidelines but that you could go big on online platforms. I got inspired by that seller and, on that day, I decided to go all out on Lazada.”
Since then, Ms. Kaw put her efforts into making Lazada her primary sales channel, and has benefitted greatly from the platform’s extensive resources. For instance, when she was first starting out in the world of e-commerce, her key account manager at Lazada provided the invaluable advice and encouragement she needed to help her manage her digital storefront.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.