In the thick of Meta’s first-ever AI developer conference, LlamaCon, CEO Mark Zuckerberg hit the launch button on Meta AI — the company’s full-throttle answer to OpenAI’s ChatGPT.
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According to Meta’s April 29 press release, the new standalone AI app is built on the company’s latest Llama 4 model. It’s pitched as a hyper-personalized assistant for users already living inside the Meta ecosystem: WhatsApp, Instagram, Facebook — you know the drill. In a choice Instagram video, Zuckerberg, framed in a pair of Meta Ray-Ban glasses, pitched the app as a product built for voice-first conversations.
One standout feature is the Discover feed. It lets you see how your connections use Meta AI, surfacing prompts they’ve tried (with their permission). Meta says you’re in full control over what, if anything, gets shared. Since personalization is at the heart of the experience, it’s worth noting: opting out of having your data scraped to train Meta’s AI is nearly impossible.
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