Amazon may have just found its own version of Fitbit.
Well, sort of, anyway, in the sense that it just bought a company that makes wearables for your wrist. That company is Bee, a startup that makes a $50 AI wearable. Bee co-founder and CEO Maria de Lourdes Zollo announced the acquisition in a post on LinkedIn this week, and Amazon confirmed the deal in a statement to TechCrunch, which noted that the deal is still being finalized. The terms of the deal are not yet public at the time of writing.
As of Wednesday, the Bee website included a statement that read, “Bee is joining Amazon! We’re incredibly grateful to our customers and community and we’re excited to continue our journey with you.”
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