Elon Musk doesn’t own TikTok, but the short-form video app is evidently sensitive to criticism of the Tesla CEO.
The Hollywood Reporter reported that TikTok has “permanently suspended” the official promotional account for Musk, a new documentary that is critical of Musk’s recent activities and is playing in nearly 500 theaters across the United States. The reason given was “political content” that violates TikTok’s policies, but THR‘s report didn’t include any specifics as to what, exactly, the account was doing to warrant the ban.
Bleecker Street, the film’s distributor, is appealing the move, but the suspension remains in effect during a weekend when audiences are more likely to see the movie. That likely will not help Bleecker’s attempts to market the movie; THR reported that the plan was to spend ad dollars to boost TikTok posts about the movie before the ban was enacted.
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