THE MANILA Broadcasting Co., known simply as MBC, has rebranded as MBC Media Group as it expands from a purely broadcast entity to a multi-platform business offering various channels and services.
“For our partners, this is a symbol of our bigger and stronger integrated media platforms to help grow their businesses. For our audiences, this means we now have more ways to serve them better with information, entertainment, and year-round community service activities,” MBC Media Group President Jun Nicdao said at a trade event on Feb. 6 at the Aliw Theater in Pasay City.
The company was founded in 1939 as radio station KZRH (now DZRH). Its rebranding now reflects “its ability to adapt proactively to the changing needs of the Filipino audience.”