Lyft is launching a new app experience for older riders, intended to support senior independence.
Called Lyft Silver, the new update redesigns the app into a simplified, heavily-supported ride experience featuring enlarged text and simplified ride options, with just single “request ride” and “schedule a ride” buttons. Lyft Silver users will also be paired with easier-to-enter cars and will have access to live phone support.
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According to research conducted by Lyft, 71 percent of older adults reported “low” levels of tech savviness, and are more likely to cancel or “no show” a requested ride than younger users. “They may fear making permanent mistakes or be quick to abandon experiences that feel overwhelming. Some worry about running into problems when using apps on their own, feeling anxious about getting stuck. Lyft Silver can play a vital role in changing that,” the company explained. “By focusing on the needs of older adults, we aim to provide a transportation option that empowers independence and enhances their daily lives.”
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