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Robot vacuum brands are losing the plot with new ‘innovations’

28 June 2025
in Tech
Reading Time: 8 mins read
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Robot vacuum brands are losing the plot with new ‘innovations’
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I recently tested the $2,599 Roborock robot vacuum with a robotic arm, which turned out to be mostly as gimmicky as it sounds. As the self-proclaimed Carrie Bradshaw of robot vacuum journalism, I couldn’t help but wonder: Are we running out of ways to make the best robot vacuums better?

I don’t think robot vacuum companies are totally running out of ways to innovate. But I do think they need to read the room, and center practicality in the average home rather than pushing half-baked high-tech fantasies.

Some household appliances are meant to be fun. Robot vacuums aren’t one of them.

When testing a robot vacuum — an appliance whose sole purpose is to make home life easier — I’m constantly considering how many households could possibly need such and such a feature, relative to the cost of the vacuum. Though a robotic arm that picks up socks makes for a fun little video on Instagram, it wasn’t all that realistic in practice.

The Saros Z70’s whole “virtual claw machine” thing is more trouble than it’s worth.
Credit: Leah Stodart / Mashable

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