In a landmark collaboration between two entrepreneurial powerhouses, Alibaba.com has announced Kickstarter as the official Crowdfunding Partner of CoCreate Pitch 2025—a $1 million global competition designed to help product-based startups launch, scale, and succeed.
The partnership blends Kickstarter’s creative funding ecosystem—which has helped 23 million backers pledge more than $8.5 billion to innovative ideas—with Alibaba.com’s extensive global B2B platform, spanning 50 million business buyers and 200,000 suppliers across 200+ countries.
Together, they aim to provide founders with the tools, funding, and infrastructure to go from prototype to production at scale.
“This partnership creates a stronger bridge between idea and execution,” said Kuo Zhang, President of Alibaba.com. “Through CoCreate Pitch, we’re supporting a new generation of founders with not just funding, but also the tools, expertise and infrastructure to help them grow and compete globally.”
CoCreate Pitch, launched as part of Alibaba.com’s flagship CoCreate event series, is set to become the world’s largest pitch competition for product-based entrepreneurs.
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