Jeremy Clarkson has launched a scathing attack on UK advertising regulators after his latest beer advert—described as his “most expensive” and “most heartfelt” yet—was pulled from TV, radio and cinema for breaching compliance rules.
The advert, created to promote his Diddly Squat Farm’s Hawkstone lager, featured a 34-strong choir of British farmers singing a deliberately explicit rendition of a classic opera tune. Clarkson and his Clarkson’s Farm co-star Kaleb Cooper join in with the punchline: “F*** me, it’s good,” before Clarkson swigs a pint and signs off with, “Hawkstone. It is f****** good.”
Despite Clarkson’s claim that the ad was intended as a spirited tribute to British farming, regulators have deemed it non-compliant with advertising standards due to its explicit language. As a result, it has been banned from television, radio and cinema broadcasts.
Speaking from his Cotswolds-based Diddly Squat Farm, the 65-year-old presenter accused regulators of stifling creativity and humour.
“It’s a cock-up, as usual,” said Clarkson. “I’ve made my biggest, most heartfelt, and frankly, most expensive advert ever, and it’s been banned. The fun police in their beige offices have decided that the public can’t be trusted to watch it.”
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