Toby Spooner is a sport scientist and former personal trainer who co-founded METRIX, an immersive fitness competition in which pairs race across five stations to live DJ sets and nightclub-style production.
Since its first event at Magazine London in March 2025, METRIX says it has staged five events in London, Manchester and Cardiff, drawing 7,800 competitors. It returned to Magazine London on 5 and 6 September 2026 for what it billed as its biggest event yet, and heads to Depot Mayfield in Manchester on 27 February 2027. He tells Business Matters how two coaches set out to scale the energy of a small-group class to thousands of people.
What do you currently do at METRIX?
As co-founder, my role is pretty much all-encompassing. We are a small, tight-knit team, so I am across every area of the business, from finance to the top-line decisions that come with running a company.
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