Specialists in connecting brands to youth audiences
Rocket are a marketing and content business that helps brands and organisations better understand and better engage youth, children and family audiences. As specialists in reaching this audience, they now have over 12 years of experience in the field.
James takes some time out to speak to Business Matters.
What is the main problem you solve for your customers?
We use social media, influencer marketing, media partnerships and content to reach brands target audiences. We have to deliver outcomes for our customers – sales, measured brand uplift, downloads – we are focused on how to measure success for our activity and what we can do to solve business challenges, not just marketing challenges The problem we solve is knowing the right mix of content and media to achieve the desired outcomes for our customers.
What made you start your business – did you want to rock the status quo or was it a gap in the marketplace that you could fill?
It was an attitude and a spirit of being a pioneer. We were amongst the first to work with social media advertising in the UK and we knew that the use of content when engaging children, parents and families had to change – so we changed it. We were amongst the first to trial influencer marketing and changed it to work harder for our clients. Now clients look to us to change how things are traditionally done in order to make them work harder to achieve results.
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