Jaguar Land Rover has parted ways with Gerry McGovern, the veteran design chief responsible for the company’s highly polarising pink-themed rebrand — a marketing campaign criticised for featuring high-fashion models, avant-garde slogans and not a single Jaguar car.
Industry publication Autocar reported that McGovern, 69, was asked to leave the business on Monday and was “escorted out of the office,” bringing an abrupt end to his 21-year tenure as one of the most influential figures at the carmaker. JLR declined to comment on the departure.
McGovern’s exit comes just weeks after PB Balaji, previously chief financial officer at parent company Tata Motors, took over as JLR’s new chief executive. The leadership reshuffle follows a turbulent year marked by falling demand for premium cars in China, semiconductor supply concerns and a major cyberattack that halted production for five weeks.
Jaguar’s December 2024 relaunch — revealed at Miami Art Week — was widely ridiculed for ditching the brand’s famous “growler” emblem in favour of a high-fashion aesthetic. The glossy campaign featured models with angular haircuts walking through a pink, sci-fi landscape, accompanied by slogans such as “delete ordinary,” “copy nothing,” and “live vivid.”
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