A business strategy roadmap must begin with defining the company’s purpose and ambition
I’ve read Lewis Carroll’s book Alice in Wonderland and watched the movie a few times with my kids when they were little. One of the things about the story that struck me and has stayed with me is this dialogue when Alice was confronted with a fork in the road:
“Alice: Would you tell me, please, which way I ought to go from here?
The Cheshire Cat: That depends a good deal on where you want to get to.
Alice: I don’t much care where. The Cheshire Cat: Then it doesn’t much matter which way you go.
Alice: … So long as I get somewhere.”
I used to tap this scene to teach my kids about setting direction for oneself.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased
