I’m A Celeb star Georgia Toffolo and husband James’ staggering nine-figure net worth revealed

Former I’m A Celebrity winner Georgia Toffolo and her husband, BrewDog co-founder James Watt, have been revealed to have a jaw-dropping combined net worth of £425,000,000.
Their vast income placed them at number 304 on the Sunday Times Rich List 2025.
Georgia first rose to fame on Made in Chelsea before winning the nation’s hearts in the jungle.
Now a successful businesswoman, Toff runs a dog food company and talent management agency.
Meanwhile, James is the driving force behind BrewDog, the craft beer company that took the world by storm with its bold marketing.

Georgia Toffolo and James Watt’s astronomical net worth
In a candid joint interview with The Times, the couple opened up about their relationship, careers and how their wildly different worlds collided.
“James and I were set up on a blind date the summer before last. I’d heard of him. Everyone knew about BrewDog, with its crazy marketing. I remember talking to someone in marketing who said: ‘How crazy do you want to be, on a scale of one to James Watt?’” said Toff.
Despite James not knowing who she was – “I’ve never even seen a second of Made in Chelsea”, he admitted – the connection was instant.
“Even on our first date, it was clear it was going to be something special. We were glued together immediately,” Georgia gushed.
Wedding bells
Their romance has been anything but ordinary.
In March 2025, the pair eloped to Gardenstown, a small fishing village in Scotland, where James’s family has married for generations.
With just 48 hours’ notice, close family, including James’s daughters Evie and Mia from his previous marriage, joined for a low-key celebration featuring sausage rolls at the pub and a reception at BrewDog HQ.

Georgia won I’m A Celebrity in 2017 (Credit: Cover Images)

‘I wanted financial freedom’
Despite their immense wealth, the couple insists that money isn’t what brings them joy. They split their time between a Thames-side penthouse in London and a modest home in Aberdeenshire.
“Money can make life much easier. But it has nothing to do with the feeling you get when you’re surrounded by the ones you love, in a place you love,” Georgia admitted.
Still, they are driven by ambition.
“I was always tough on myself, always wanted to be top of the class. I wanted financial freedom and independence.”
James said the couple shares a passion for growth and creation. He said no matter how much he’s achieved or made, he’s always thinking “what’s next?”.
He also hailed his wife as a “terrific businesswoman”.
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