Icons unite: Porsche Design celebrates heritage and a new era of ‘engineered luxury’

The sound of engines and the excitement from the sight of an iconic design filled the Auto Complex Quezon City as Porsche Design hosted an exclusive car meet, “Treffen Der Ikonen” (Gathering of Icons), on Sept. 11, 2025. The event celebrated the brand’s enduring connection to the original Porsche 911 and its founder’s visionary design philosophy, marking a grand reintroduction to the Philippine market. “Just like Ferdinand Alexander Porsche who stood the test of time, giving us a brand that is beloved through generations, Porsche Design carries the same principles of innovation, precision, and timeless excellence; And representing the brand who started the first-ever Treffen Der Ikonen, this gathering is indeed a testament to his vision,” said Porsche Design Manila President Hans Yao.

Hosted by Migs Bustos, the fun event brought together the country’s most dedicated Porsche VIPs, owners, enthusiasts, and collectors. The star of the show was the heritage of the Porsche 911, with around 100 rare and cherished models making a grand, staggered entrance as a live emcee narrated their stories. Guests and media were able to get up close and personal with the stunning collection, capturing photo-worthy moments and immersing themselves in the principles of precision, innovation, and timeless elegance that define both the cars and the brand.

Mr. Yao and Porsche Design Manila Marketing Head Heinrich Quintong welcomed guests, officially kicking off the evening. They spoke about the brand’s “Engineered Luxury” philosophy, which merges function with form. “From the precise lines of the iconic Porsche 911 sports car, to the sleek and exceptional design of his lifestyle accessories Ferdinand Alexander Porsche’s vision, lives through each and every one of us here today. His works are not just iconic automotives and fashion pieces; They are symbols of unparalleled imagination and timeless excellence. As we gather here today, and even beyond the 4 corners of this autocomplex, let us all be inspired by the vision of Ferdinand Porsche, pushing the boundaries of innovation, and raising the bar of excellence in everything that we do,” shared by Mr. Quintong.