Meta has spent the better part of a year integrating Meta AI with Facebook, Instagram, WhatsApp, and its other existing services, but hadn’t yet launched a standalone experience for Meta AI fans. That all changed yesterday at LlamaCon, the company’s inaugural AI developer conference, when the company finally launched the Meta AI app.
The new app is built with Meta’s Llama 4 model. It’s a full-fledged competitor to ChatGPT, which became the fastest-growing app in history after its launch.
Already, AI enthusiasts are digging into the app to see what sets it apart from the competition. Per Meta’s press release, the big takeaway is personalization. Not only does the app integrate with your Facebook and Instagram accounts to give you more personalized responses, but it also has a memory feature, so it can reference past discussions and add more context to future ones.
This isn’t necessarily unique to the Meta AI app since Grok also does this with people’s X accounts, and every other major AI chatbot has the memory feature. However, we would argue the ability to work with both Facebook and Instagram is fairly significant, considering their widespread popularity. That also gives Meta AI more potential data to draw from to make its answers more personalized.
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