Whether you’re an individual setting out to be an industry thought leader or a brand seeking leads, LinkedIn is a valuable tool for business success.
Think of your profile as your digital shopfront. It’s the first impression you make on potential employers, clients, and collaborators. Get it right, and you’ll see a positive impact on your brand and bottom line.
This guide will help you craft a compelling LinkedIn profile, from your photo to SEO optimisation. We’ll cover everything you need to maximise the potential of LinkedIn for you, your team, and your business. Here are eight steps to consider.
Clear and consistent visuals and branding
If you’re a business, make sure that you have a high-quality logo or brand mark as your profile image and header. Make sure that you are following LinkedIn’s most up-to-date design rules, or else it will end up cropped and distorted.
To fully weave your brand throughout your entire Linkedin ecosystem, a professional photoshoot for your team is a good idea. This way, you and all of your team members will have brand and visual uniformity.
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