From left: President of AB Leisure Exponent, Inc. Jasper Vicencio, ArenaPlus Head Erick Su, and NBA Head of International Gaming and Data Distribution Kuljeet Sindhar during the landmark partnership’s announcement last April 11 at Mall of Asia Music Hall in Pasay City
ArenaPlus, a leading PAGCOR-licensed online sportsbook, announced a multiyear collaboration that makes ArenaPlus the NBA’s first Official Betting Partner in the Philippines. This marks a significant milestone for ArenaPlus and strengthens its position as a leader in the country’s evolving sports entertainment landscape.
As a global sports and media organization, the NBA has established a major international presence with games and programming available in 214 countries and territories and has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. In the Philippines, where basketball is deeply embedded into everyday culture, the NBA continues to inspire one of its most passionate fan bases worldwide.
Through this collaboration, ArenaPlus will integrate NBA marks across its online gaming platforms, execute local activations, and be featured across the NBA’s localized social and digital platforms in the Philippines. In addition, ArenaPlus and the NBA will promote responsible gambling and best-in-class practices to protect the integrity of NBA games.
ArenaPlus will further engage fans in the Philippines through NBA-themed free-to-play games and promotions that will offer participants the opportunity to win special prizes, culminating each season with an NBA Playoffs bracket game. This includes ArenaPlus’ “Playoffs MVP: Battle for the Most Valuable Predictor”, a free-to-play contest launched on March 21, 2026 that allows participants to submit their picks for the 2026 NBA Playoffs.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
