Jaguar Land Rover (JLR) has resumed shipments of its vehicles to the United States after a near month-long suspension triggered by President Trump’s 25% tariffs on imported cars — a move that underscores the UK carmaker’s tough balancing act in the face of US protectionism.
The first shipments since April 7 departed the UK on Wednesday, marking a cautious return to the crucial US market, despite no resolution on tariffs and growing fears that the UK may be sidelined in American trade talks.
“The US is an important market for JLR’s luxury brands and 25 per cent tariffs on autos remain in place,” a company spokesperson said. “As we work to address the new US trading terms with our business partners, we are enacting our planned short-term actions.”
The company offered no detail on the decision to resume exports, but industry analysts say the move likely signals an acceptance that tariffs may be unavoidable and that US customers will face higher prices — with up to $27,000 added to the price tag of some Range Rover models if tariffs are passed on in full.
The decision comes as the UK grapples with growing concerns that it is a “second-order priority” in securing a trade deal with the US. Washington is said to be focusing first on South Korea and other Asian economies, leaving UK automakers exposed.
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