What a pain!
Some of the UK’s most famous TV doctors are increasingly seeing their names and likenesses co-opted to sell scam products to unsuspecting social media users, new research warns.
The phenomenon is called deepfaking — using artificial intelligence to create sophisticated digital fabrications of real people. In these faux videos, a person’s head may be superimposed onto another person’s body, or their voice may be replicated in a convincing way.
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