Georgina Badine is not your typical entrepreneur. Having spent 14 years in the cut and thrust of the finance industry, she saw first-hand how people were often held back — not just by circumstance or skills, but by a lack of confidence and belief in themselves. Today, as founder of Invicta Vita, she’s on a mission to change that.
“We all have the potential to be great,” she tells me, sitting in her bright, book-lined office. “The trouble is, not everyone knows how to tap into it. That’s where Invicta Vita comes in.”
What is Invicta Vita?
Invicta Vita – Latin for ‘unconquered life’ – is more than just a coaching service or a consultancy. It’s a platform for personal transformation. At its heart, the company offers a bespoke, highly personal approach to unlocking people’s potential.
“No two clients are the same,” says Badine. “So I never use a generic format. I take each person through a deep dive of who they are – their personality, their strengths, their fears, their comfort zones – and I tailor everything to that.”
It starts, she explains, with 60 questions. Not just box-ticking or surface-level prompts, but carefully crafted queries designed to unearth the truth of a person’s capabilities and blockers. “Once I know who you are at your core, we can build from there. It’s about playing to your strengths and working on what’s holding you back.”
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