Soho House is doubling down on the desert, but critics wonder if the brand is just chasing a mirage.
The global member’s only club has officially announced the “Soho Desert House Palm Springs,” a seven-acre wellness retreat set in California’s Coachella Valley with sweeping views of the San Jacinto Mountains. The property will feature club spaces, 17 bedrooms and a sprawling 185-foot pool, along with its signature “Soho Health Club” wellness offerings.
Soho Desert House Palm Springs – opening 2027 Instagram/@sohohouse
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