Giving podcasts the edge in a saturated market
In an ecosystem where over 500,000 podcasts were created just in the first half of 2021, a creator faces real challenge in finding an audience, monetising a show and handling all the distribution logistics. Auddy solves all that.
It’s a one stop podcast company which hosts, publishes, markets and distributes globally the best in original podcast content from award-winning and high-quality sources. Its shows span across different genres and are available on every major platform (Google, Apple. Amazon, Spotify, Deezer, Stitcher, Soundcloud, etc.).
What type of businesses do you work with?
Auddy works with a wide range of businesses varying from commercial partners looking to advertise and promote their brand to podcast listeners, to those looking to produce a podcast. We also work with podcasters looking to commercialise their previously produced podcasts and seeking to increase their listeners and engagement figures. So, in a nutshell, we work with everyone involved from the concept stage, right through to hosting, producing and promotion.
What problem does Auddy solve?
Not unlike YouTube, podcasting is now a vast ecosystem, valued at over £7bn by 2027. With over 100m listeners in the US and 20% of the UK already listening, a creator of a podcast faces a real problem in finding an audience for its show and, therefore, leading to a potential for commercial return by way of ad sales and sponsorship sales. As a publisher, Auddy uses data analytics and advanced skills in hosting, marketing, promoting its published podcasts and, in doing so, can help the creator to create a commercial outcome for the podcast.
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