Today, Google released the 2025 edition of the Holiday 100, its annual gift guide based on the year’s biggest Google Search trends. The list includes new tech releases like the Nintendo Switch 2, the Ninja Creami Swirl, and the Google Pixel Watch 4 as well as apparel, home, beauty, and toy picks. Obviously, Labubus are on there.
Google chooses items for its Holiday 100 list by analyzing U.S. Google Trends data from May through September. The tech giant says that more than 1 billion shopping-related searches are conducted every day on Google, providing it with a vast data pool to draw from.
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