Greenpark is a global performance-driven content agency specialising in omnichannel search and social.
Founded to revolutionise brand publishing, it combines deep audience insights with innovative digital strategies, helping top international clients such as Unilever, Campari Group and Kimberly Clark create content that resonates with people and algorithms alike.
From its early days, Greenpark has focused on producing tangible business outcomes. With over 150 managed brand websites and social channels worldwide, and more than 200 million organic sessions generated annually, the agency has saved clients millions in paid media while boosting brand recall and purchase intent. It has recently strengthened its foothold in advanced AI technology and creative AI labs, further cementing a reputation for staying ahead of the curve.
At the helm is CEO and founder Sven Lung, who honed his data-driven ethos while managing substantial paid media budgets as the founder of online fashion retailer BrandAlley. He emphasises that strong, long-term growth depends on purposeful earned and owned media strategies: ‘I wanted to offer brands a comprehensive approach integrating SEO, tech, content and digital PR to build visibility and scale effectively. Being independent from external funding has also given me control over the business’s direction.’
What was the inspiration behind Greenpark?
I wanted to revolutionise brand publishing for brands and organisations. I previously managed a substantial paid media budget as founder of an online fashion retailer, BrandAlley, so saw first-hand how good earned and owned media strategies were more effective in achieving long-term growth.
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