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Gap is testing cool merch in a new retail lab.
The brand has unveiled an updated store concept in its reopened Flatiron store at 156 Fifth Ave. The sleek, two-story boutique celebrates the San Francisco-based brand’s 55-year heritage with archive advertising images on the walls, a trend-forward product assortment for men and women, and an array of exclusives. Shoppers will find T-shirts and totes available only at this location, as well as vinyl records from Legacy Records and books curated by Dashwood Books, New York’s specialist in rare photography titles.
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