GCash, the Philippines’ leading finance superapp and largest cashless ecosystem, is introducing a new way for Filipinos to support worthy causes through a first-of-its-kind livestream quiz show under its GBayanihan program. The initiative offers a fun and interactive experience that makes giving more engaging while continuing to channel support to nongovernmental organizations (NGOs).
Many NGOs in the country continue to face difficulties in generating consistent financial support, limiting their ability to sustain their causes. At the same time, Filipinos are often met with multiple calls for donations across different channels, making it difficult to know which platforms are legitimate and which NGOs are credible.
To help address this problem, GCash created GBayanihan, a trusted in-app donation feature that connects users with reputable organizations. GBayanihan is a curated list of NGOs that adhere to the highest standards of audit and governance. All featured NGOs have both a Philippine Council for NGO Certification (PCNC) accreditation, considered the gold standard certification in the NGO sector, and a solicitation permit from the Department of Social Welfare and Development (DSWD). These credentials confirm that featured organizations are authorized to raise funds and are properly audited.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
