Roderick Capalongan built a dynamic career in advertising, mastering project management, below-the-line communications, and complex campaign operations. But what started as a side hustle soon turned into his true passion—mushroom farming.
Inspired by a fellow farming enthusiast, Roderick initially ventured into mushroom production to generate extra income for his family. However, what began as a small project soon became his full-time calling.
In 2014, he left advertising behind to grow mushrooms on a 2-hectare farmland he inherited from his grandfather. Roderick named his own farm “Mushroom Man” and used recycled agricultural waste, such as rice straw, as substrate to grow oyster mushrooms.
As demand grew, so did Roderick’s desire to scale up the business. In 2016, he found a reliable partner in Land Bank of the Philippines (LANDBANK) which stepped in with an initial loan of P300,000.00, giving Roderick the boost he needed to expand his operations.
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