Puregold Price Club, Inc. President Vincent Co is steering the retailer toward experience-led and community-driven initiatives that strengthen the brand’s relevance beyond routine grocery shopping.
Puregold’s recent initiative, the Hakot Relay Run, drew more than 8,000 participants, adapted the Filipino hakot practice into a team relay activity and featured direct product exposure for partner brands. A concert capped the program, extending foot traffic and engagement beyond the usual store environment.
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