The beaches of northwest Florida have nicknames. Some call these sparkling, jewel-toned waters the Emerald Coast. A recent marketing campaign has dubbed the area NoFlo, while others call the region simply the Panhandle. Still, its best-known sobriquet is also its most unflattering: to most it’s the Redneck Riviera.
But these days, a sleeker, more aspirational moniker is being tossed around: “The Hamptons of the South.”
When you say 30A is pretty busy, you mean both words quite literally. Walton Tourism Board
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