What if there’s a shoe designed to move with you while treading lightly on the planet?
Ahead of its global debut, Allbirds unveiled its SS26 collection, a glimpse into the brand’s evolving vision for sustainable comfort. The presentation offered an immersive look at how the brand is redefining what travel-ready footwear can be, blending material innovation, minimalist design, and environmental responsibility.
Guided by its ethos of making better things in a better way, Allbirds turned to nature for inspiration. Crafted from responsibly-sourced superfine merino wool and eucalyptus tree fiber, the SS26 line highlights natural alternatives that honor the planet without compromising performance.
Mark Chim, Managing Director, Primer International Management Limited, welcomed guests to the event, sharing his excitement about Allbirds’ commitment to sustainability and innovation, and how the brand continues to inspire a more conscious approach to footwear. Melody Tan, AVP Regional Brand Management, spoke about Allbirds’ philosophy of combining comfort, style, and environmental responsibility, highlighting the brand’s ongoing mission to create footwear that makes a positive impact on both people and the planet.
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