Every week, when I take business clinics, eager entrepreneurs ask a wide variety of questions, such as “Should I take Investment?”, “Should I expand into the International market?”, “Should I start employing staff?”, “Do I need to invest in a CRM system?”, “should I hire a Social Media agency?”.
The list goes on. But if you drill down, all such questions come back down to the same fundamental question. Where do you want to take your business?
It seems the most fundamental question, that affects every decision you make as a business owner, never gets given much time and attention.
Would you jump in your car with no road map or sat nav and hope to get somewhere vaguely that you wanted to, without having a clue about the route? Unless you love driving (or you’re a glutton for punishment!) you’d probably want to do a bit of research on the route first. So why don’t we do it in business?
One of the main reasons is because business owners don’t want to dream big enough due to limiting beliefs or imposter syndrome. Others think “let’s just see where it goes”, or entrepreneurs think putting a plan together is too much work, especially if it involves lots of numbers and spreadsheets. So a plan never gets created.
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