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Doctor warns viral NeeDoh toy trend is hospitalizing children with severe burns

7 July 2026
in Lifestyle
Reading Time: 5 mins read
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Doctor warns viral NeeDoh toy trend is hospitalizing children with severe burns
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Around the world, brightly-colored squishy toys marketed as harmless “sensory” gadgets designed to be squeezed, stretched and smushed have surged in popularity.

But behind the viral appeal of NeeDoh toys, doctors say a dangerous pattern is emerging — one that is sending children and teens to the hospital with severe burns amid “blood-curdling screams” of pain, requiring everything from skin grafts to medically-induced comas for treatment.

And all it takes for disaster to occur is for the toys to be heated, frozen or microwaved, whether as part of a viral social media challenge or totally by accident.

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