Pizza Hut’s UK dine-in business has entered administration, placing hundreds of jobs at risk and marking another blow to the increasingly fragile casual dining sector.
The chain, owned by US-based Yum! Brands, has appointed FTI Consulting to oversee the process. While delivery and takeaway operations remain unaffected, the administration raises serious questions about the long-term viability of mid-market dining brands on the high street.
Industry commentators say the brand failed to position itself clearly in a market increasingly dominated by polarised consumer preferences.
“Being second-best at everything kills you faster than being excellent at one thing,” said Tony Redondo, Founder of Cosmos Currency Exchange. “Premium chains like Pizza Express offer craft quality and ambiance, while Domino’s dominates on affordability and convenience. Pizza Hut got stuck in the middle—neither premium enough nor cheap enough to compete.”
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