You wake up on a Saturday morning and do your best to avoid grabbing your phone. Why? Because Andrew Huberman said so in a podcast you watched a clip of on your algorithmically curated TikTok For You Page. You make a cup of Emma Chamberlain coffee, a product you discovered as you tapped through your Instagram Stories. It is not very good, but you drink it anyway.
When you finally do check your phone, you have a few messages from group chats and, imperatively, a ton of notifications on Facebook, Instagram, Twitter/X, Snapchat, and LinkedIn: someone wants to follow you; a follower liked your post; and a friend who hasn’t posted in a while uploaded a photo. So you go through the motions of your online life — checking your crush’s page, DMing your favorite celebrity, uploading a photo of yourself at 21, logging your Strava run, and scrolling mindlessly.
How did we get here?
On this day 10 years ago, the way we communicate and share information forever changed. On February 4, 2004, Mark Zuckerberg, alongside Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, created Facebook, the social media platform that has impacted and shaped how we create relationships, present ourselves, maintain social hierarchies, run for office, consume media, and, in its fundamental form, live.