A hot new NYC “premier wellness and lifestyle brand” that bills itself as a “beacon of health-conscious living,” is giving fit foodies a serious case of indigestion after the revelation of “astronomical” salt and fat content on its menu items.
The wildly popular Pura Vida Miami has taken NYC by storm with six new locations — including Bryant Park, NoMad and the Upper East Side — in recent months and has a devoted clientele despite its heart-stopping prices, including a $30 Jen’s herb salad with oven-roasted salmon, $26 spicy tuna bowl and $14 Miami mocha “superfood smoothie.”
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