American Express has thrown its weight behind the small business AI skills race, unveiling two training and education programmes designed to drag owner-managers and their staff out of the experimentation phase and into measurable productivity gains.
Announced this week, the initiatives have been built in partnership with the global non-profit Generation and US-based Scholarship America. The first, AI Upskilling for Small Business, is a free training programme delivered by Generation that is open to small firms anywhere in the world and taught in English and Spanish. The second, Smart Futures for Small Business Scholarships, is a US-only pot funded by the American Express Foundation that will hand eligible employees up to $1,000 (around £790) to spend on AI certification courses run by accredited vendors or educational institutions.
The move lands at a moment when boardroom enthusiasm for generative AI has yet to translate into shop-floor competence. Multiple recent surveys of UK and US small firms suggest that while curiosity is near universal, the share of owner-managers using AI tools in any structured way remains stubbornly low, with confidence and training cited as the principal blockers.
Jennifer Skyler, Chief Corporate Affairs Officer at American Express, said the company wanted to bridge precisely that gap. “AI can be a powerful tool for small businesses when it’s used in practical, everyday ways,” she said. “These initiatives were designed to help small businesses move from Gen AI exploration to practical application, equipping them to drive productivity and help unlock new opportunities for growth.”
The Generation curriculum, refined through a series of pilots, is split into three self-guided tracks pitched at different roles and levels of AI familiarity. An AI Generalist track offers a foundational primer alongside short, applied “Mini Missions” covering everyday tasks. A Digital Marketing track focuses on using AI for content production, campaign optimisation and customer insight. A Digital Customer Success track concentrates on speeding up enquiry handling and personalising the customer experience.
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