Across the Philippines, women entrepreneurs play a crucial role in sustaining local economies. From sari-sari stores and karinderyas to neighborhood retail businesses, women-led enterprises form a large part of the country’s micro, small, and medium enterprise (MSME) sector.
Yet, despite their economic contribution, many women business owners continue to face barriers when it comes to formal financing, financial knowledge, and digital tools.
This is what the Wais Tindera Caravan seeks to address. As the flagship financial literacy program of GCash, it is designed to equip small business owners and women entrepreneurs with knowledge on digital finance, responsible borrowing, and sustainable business growth.
In celebration of the International Women’s Day, GCash and its lending arm Fuse Financing, Inc., kicked off its Women’s Month run at the Commonwealth District 2 Gymnasium, Quezon City last March 8. The event gathered over 400 women-led MSMEs, local government representatives, and financial experts for a morning dedicated to financial learning and business empowerment.
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