Britain’s high streets enjoyed a welcome lift last month as an early Easter drew shoppers back through the doors, but retailers are warning that the bounce may prove fleeting as a fresh wave of tax rises and wage costs bears down on the sector this month.
Total UK footfall climbed 2.4 per cent year-on-year in March, according to figures from the British Retail Consortium (BRC), reversing a grim start to the year that saw shopper numbers fall by 0.6 per cent in January and a chastening 4.5 per cent in February as persistent wet weather kept high streets quiet.
Yet behind the headline figure lies a more anxious story. The BRC cautioned that the Easter uplift, which arrived earlier than usual this year, fell short of what retailers had been banking on, leaving many in no mood to celebrate as April’s cost pressures begin to bite.
Shopping centres led the recovery with a 2.6 per cent rise, followed closely by retail parks at 2.5 per cent, while high streets themselves managed a more modest two per cent gain. Regionally, Manchester staged the strongest comeback, with total footfall surging by more than nine per cent, while London edged ahead of the national average at 3.3 per cent.
Helen Dickinson, chief executive of the BRC, struck a cautious note. With Easter and the school holidays falling earlier this year, she said, retailers had been expecting a stronger boost than March actually delivered. Warmer weather might help sustain momentum in the coming weeks, Dickinson added, but without a repeat lift in April the recovery was far from assured.
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