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Puregold President Vincent Co pushes experiential retail initiatives

12 December 2025
in Business
Reading Time: 2 mins read
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Puregold President Vincent Co pushes experiential retail initiatives
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Puregold Price Club, Inc. President Vincent Co is steering the retailer toward experience-led and community-driven initiatives that strengthen the brand’s relevance beyond routine grocery shopping.

Puregold’s recent initiative, the Hakot Relay Run, drew more than 8,000 participants, adapted the Filipino hakot practice into a team relay activity and featured direct product exposure for partner brands. A concert capped the program, extending foot traffic and engagement beyond the usual store environment.

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