A group of Britain’s most recognisable cultural figures has launched what insiders describe as a “cool, creator-led” alternative to Dragons’ Den, aiming to uncover and back the next generation of young entrepreneurs through TikTok and social platforms.
The new venture, The Artists Collective, brings together Maya Jama, Jack Whitehall, Roman Kemp, Daniel Kaluuya and Tom Grennan, who have pooled their personal capital to invest in early-stage UK and European businesses.
Rather than pitching in boardrooms, founders will be discovered online, with TikTok expected to play a central role in sourcing and spotlighting talent. The aim is to connect high-growth startups with both funding and cultural reach, a combination the group believes is more powerful than traditional finance alone.
The Artists Collective typically invests between £50,000 and £300,000 at Seed and Series A stage, focusing on sectors including AI, B2B software, cybersecurity, fintech, healthtech and media.
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