The Philippine Statistics Authority (PSA) reported that the country’s digital economy amounted to PHP 2.05 trillion in 2023, contributing 8.4% to the Gross Domestic Product (GDP). It is predicted that, if leveraged fully, digital transformation can create up to PHP 5 trillion in annual economic value by 2030.
However, despite the country’s digitally connected population, the workforce remains challenged by a digital skills gap. The 2023 World Digital Competitiveness Ranking by the International Institute for Management Development (IMD) ranked the Philippines 59th out of 64 countries, with particularly low scores in knowledge and talent (63rd), technology (51st), and future readiness (59th).
Amidst the widening digital skills gap that threatens the competitiveness of its workforce, the Digital Marketing Association of the Philippines (DMAP), the country’s center of excellence and innovation in digital marketing, will focus on future-proofing the digital landscape at the ninth Digital Congress (DigiCon) on Oct. 15-16, 2024, in Newport City, Metro Manila.
Recognizing these industry challenges, DMAP will bring together global and local industry experts, thought leaders, and technology pioneers to share key insights with attendees from various sectors, including marketing, advertising, business, academia, media, and innovation.
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