In a bold move that blurs the lines between global streaming and free-to-air broadcasting, Disney+ and ITV have struck a landmark content-sharing deal that will see some of their flagship shows appear on each other’s UK streaming platforms.
As part of the agreement, Disney+ will host a specially curated “Taste of ITVX” rail, giving its subscribers access to hits like Love Island, Mr Bates vs the Post Office, A Spy Among Friends, and Vera. At the same time, ITVX will launch its own “Taste of Disney+” section, offering audiences free access to a selection of Disney-owned content including The Bear, Only Murders in the Building, The Kardashians, and Andor.
Disney+ EMEA General Manager Karl Holmes told Deadline the partnership was designed to reach new audiences, with the two platforms’ demographics being “highly complementary”. Less than 10% of Disney+’s UK audience is over 55, compared to around 40% for ITV — creating what Holmes calls “a significant opportunity” to introduce Disney’s prestige adult shows to older, free-to-air viewers.
“You won’t see The Bear or Only Murders across free-to-air services anywhere else in Europe,” said Holmes. “The reason we think this works is because our audiences are so different — it wouldn’t work with the same demo.”
Among the standout swaps is the surprise addition of Love Island — including the popular All Stars spin-off — to Disney+. Selected seasons will land on the platform, with Holmes indicating that newer episodes could arrive shortly after their ITV broadcast in a fast-turnaround second window.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
