Del Monte continues to enrich lives and nourish Filipino families through its beloved products. With the launch of its TikTok Shop, the brand has significantly expanded its reach, achieving a 950x growth in live Gross Merchandise Value (GMV) and resonating with broader digital audiences.
As a trusted and iconic brand, Del Monte collaborated with TikTok Shop using innovative features such as key livestream sessions, affiliate marketing, and the ACE Indicator System—a framework of Assortment, Content, and Empowerment. These tools effectively broadened Del Monte’s digital reach and showcased its latest offerings.
Del Monte’s strategic approach during the 11.11 Mega Campaign delivered impressive results, highlighting the powerful impact of TikTok Shop. Compared to the 10.10 campaign, the brand achieved a remarkable 148% increase in total GMV, with affiliate GMV rising by 76%. Affiliate live sessions experienced 212% growth, and affiliate video content grew by 44%. These achievements highlight how Del Monte effectively used TikTok Shop’s tools to drive significant growth through digital engagement.
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