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Cracker Barrel CEO Masino admits in 4th quarter earnings call they underestimated customer connection to iconic logo

18 September 2025
in Lifestyle
Reading Time: 3 mins read
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Cracker Barrel CEO Masino admits in 4th quarter earnings call they underestimated customer connection to iconic logo
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Cracker Barrel on Wednesday released its fourth quarter earnings results, but much of the attention centered on the restaurant chain’s swift reversal of its controversial logo redesign that went viral online.

The company — based out of Lebanon, Tennessee — reported total revenue of $868 million, down 2.9% from the same quarter last year.

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