Snapchat is introducing a new way for creators to earn revenue directly from their audiences.
Beginning Feb. 23, Snap will launch creator subscriptions in alpha testing with select U.S.-based creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. The feature allows fans to pay a monthly fee for exclusive access to content and perks within the app.
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Creators can set their own subscription prices, with Snap suggesting tier options. Subscribers will unlock exclusive posts, receive priority replies to public Stories, and get ad-free viewing of that creator’s Stories — adding both monetization and deeper fan engagement opportunities for creators.
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