In the Philippines, where dreams are big but opportunities are limited, many Filipinos make the ultimate sacrifice of going abroad for work to provide for their families back home. Overseas Filipino Workers (OFWs) are scattered in millions worldwide in various industries, from healthcare, creatives, technology, and many more, lending their talents to the world for decades.
OFWs are pushed to sacrifice the comfort of their homes and the priceless moments of spending time with loved ones in the name of building a better future for their families, working tirelessly in foreign countries and under unfamiliar conditions to seek better opportunities. This often results in mothers and fathers being unable to witness their children’s milestones, and sons and daughters missing the care and attention of their parents as they go through life every day.
This is even more apparent during the holiday season as out of the millions of OFWs around the world, only a small number can come home to the Philippines to celebrate with their families. Most choose to spend their Christmas alone abroad, even working overtime, to save on flight tickets and instead prioritize earning money to send back gifts to their loved ones. And for Filipinos who view Christmas as the happiest time of the year, starting celebrations as early as September, this sacrifice is all the more heartbreaking and profound.
Moved by this reality, Coca-Cola Philippines has chosen to shine the light on OFWs this holiday season and give back kindness to our modern-day heroes with a little Christmas surprise.
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