Chris Kemp is the CEO and founder of Ingenuity Group, a leading force in the marketing consultancy landscape. Founded in 2005, Ingenuity started as a new business consultancy with the objective of connecting marketing agencies with potential brand clients.
The company quickly gained recognition for its innovative matchmaking sessions, where brands with specific marketing challenges met agencies capable of addressing those needs.
Over the years, Ingenuity has evolved, now offering agencies a suite of services including PR, content, and growth consultancy. Additionally, it supports brands through agency selection, pitch management, and marketing ecosystem services, facilitating the discovery of new agency partners. Ingenuity also boasts a brand partnerships team that excels in sourcing and developing industry-leading collaborations.
In the past two years, the company has grown significantly, acquiring the lead generation company Future Factory, the sponsorship agency Reg & Co, and the UK’s most distinctive marketing festival, MAD//FEST. These acquisitions now operate under The Ingenuity Group, whose mission is to connect the marketing world. As the CEO, Chris Kemp takes time to share his insights with Business Matters.
What is the main problem you solve for your clients?
Essentially, we have two predominant audiences: brands and agencies. We help brands navigate the constantly evolving and intricate agency landscape, guiding them to find the right partners. We support agencies’ growth using marketing, new business tools, and technology to help them connect with their target brands and establish strong relationships.
Support authors and subscribe to content
This is premium stuff. Subscribe to read the entire article.
