As millions of businesses cop the heat of the US tariff war, Chinese manufacturers are pushing back against the gratuitous world of consumerism from which Western brands benefit greatly.
Chinese social media has exploded this week with a flurry of videos from factory workers and retailers accusing luxury brands in Europe and the US of selling their products with “Made in US” or “Made in Italy” stamps.
One luxury handbag maker attempted to shatter the illusion in a TikTok video that has exploded online. He claims an unfathomable amount of the coveted fashion pieces pushed by brands, hocked by celebrities plastered on billboards across the developed world, are actually produced in China at a fraction of their retail prices.
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