OpenAI has begun rolling out ads inside ChatGPT, marking a major shift for a product that has largely operated without traditional advertising since its launch in 2022.
In a blog post published this week, the company confirmed it is testing ads for logged-in users on its Free and Go plans in the U.S., while keeping paid tiers like Pro, Business, Enterprise, and Education ad-free. OpenAI said the move will help fund broader access to advanced AI tools without requiring every user to pay a subscription.
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